Brand Launch Content & Campaign Video
Disruptive DNA Brand Launch Campaign
Disruptive DNA
When a startup clothing brand positions itself for tomorrow's business leaders and young ambitious minds, the launch content needs to match that energy from day one. Disruptive DNA came to us with a clear vision - create something that speaks directly to people who see themselves conquering the world, not just buying clothes.
About The Project
Disruptive DNA Brand Launch Campaign
We knew this needed to feel like industry-leading design work, not just another clothing brand video. The dynamic dark blue tone we developed became the backbone of everything - that moody, premium aesthetic you see from brands that understand the psychology of their market.
Our three-hour shoot window in Leigh-on-Sea was planned down to the minute. The route through Leigh and Old Leigh gave us authentic British locations while the Swiss mountain elements would come later through post-production. The gimbal work was crucial - following the runners through narrow streets, capturing that sense of movement and energy that Disruptive DNA represents.
The real showcase came in post-production. Those VFX thunderstorms aren't just visual effects - they're storytelling tools that reinforce the brand's disruptive positioning while creating cinematic quality that separates premium content from standard social clips. We spent serious time in colour grading to nail that dark blue aesthetic, ensuring it felt cohesive with high-end fashion campaigns while maintaining its own unique identity.
The
Take Homes
This project shows exactly how Function Media builds brands, not just documents them. Disruptive DNA needed content that would position them alongside industry leaders from day one, and our strategic creative direction delivered that psychological edge they were after. The combination of premium production values and technical execution created launch content that makes startup brands compete visually with established names. When your brand needs to make that kind of statement right out of the gate, this is the level of thinking and execution that makes the difference.
View Our Other Projects
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Mental health in young people isn't something you tackle with half measures, and when YoungMinds needed to raise serious awareness for their 80K challenge, we knew this had to be our best work. Partnering with Alexis Los meant we could reach audiences who might never normally engage with charity content, but the real challenge was creating something that would make people genuinely care about the cause rather than just scroll past.
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When Southend Airport wanted to boost winter flight bookings during the peak summer season, they needed something that would cut through the noise completely. Enter Enzo the Elf - their cheeky mascot who's apparently defrosted early and decided to cause absolute chaos across Essex. The brief was brilliant in its simplicity: create guerrilla-style content that would make people think about winter flights while they're still in flip-flops and shorts.
Southend United Third Kit Launch
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She Who Dares Exhibition Launch
Gallery Event Documentation & Promotional Content
When Yield Gallery on Eastcastle Street needed to document their "She Who Dares" exhibition launch, we knew this was about capturing more than just an opening night. This was the debut of two seriously talented emerging artists - Fern with her bold commentary on modern femininity, and Danielle Tomlinson having her very first exhibition with those stunning wildlife portraits. Our job was to create content that would sustain interest throughout the entire two-month run, not just capture one evening and call it done.
Southend United Home Kit Launch
Multi-Phase Kit Launch Campaign
Sometimes a project comes along that's so ambitious it borders on mental, and that's exactly what happened with Southend's home kit launch. The brief was simple enough - create something special for the kit reveal. What we delivered was an F1-style cinematic experience featuring legends from every era of the club's history, spanning six decades and pulling heartstrings across the entire fanbase. With just two and a half weeks to pull off what should have taken months, this became the kind of project that proves what's possible when proper planning meets pure determination.
