Charity Awareness Campaign
YoungMinds Charity Campaign
YoungMinds Charity
Mental health in young people isn't something you tackle with half measures, and when YoungMinds needed to raise serious awareness for their 80K challenge, we knew this had to be our best work. Partnering with Alexis Los meant we could reach audiences who might never normally engage with charity content, but the real challenge was creating something that would make people genuinely care about the cause rather than just scroll past.
About The Project
YoungMinds Charity Campaign
We shot everything down at Hadleigh Castle seafront, using the dramatic coastline to create visuals that matched the weight of the message. The running shots weren't just about showing Alexis in training - they were metaphors for the journey young people go through when struggling with mental health.
The professional voiceover was crucial here. We needed someone who could deliver the serious mental health statistics without making it feel like a lecture, while building to that call-to-action that would actually get people reaching for their wallets. Getting the tone right between informative and inspiring took several iterations, but when you're dealing with something this important, every word matters.
Photography-wise, we captured Alexis both in action and in those quieter, more reflective moments on the sea wall. These weren't just promotional shots - they were designed to show the human side of the campaign, proving that even social media personalities take mental health seriously.
The editing brought everything together with a pace that respected the subject matter while keeping people engaged. Too slow and you lose the audience; too fast and you trivialise the message. Finding that balance meant every cut had to earn its place.
The
Take Homes
This project shows exactly why brands and charities trust Function Media with their most important campaigns. When the message matters this much, you can't afford content that doesn't connect properly with people. Our approach proved that high-end production values and genuine storytelling can turn awareness campaigns into actual fundraising success. When your cause needs content that doesn't just inform but actually inspires action, this is the level of care and creative execution that makes the difference between campaigns people scroll past and campaigns that change lives.
View Our Other Projects
YoungMinds Charity Campaign
Charity Awareness Campaign
Mental health in young people isn't something you tackle with half measures, and when YoungMinds needed to raise serious awareness for their 80K challenge, we knew this had to be our best work. Partnering with Alexis Los meant we could reach audiences who might never normally engage with charity content, but the real challenge was creating something that would make people genuinely care about the cause rather than just scroll past.
Southend Airport Winter Campaign
Marketing Campaign & Social Content
When Southend Airport wanted to boost winter flight bookings during the peak summer season, they needed something that would cut through the noise completely. Enter Enzo the Elf - their cheeky mascot who's apparently defrosted early and decided to cause absolute chaos across Essex. The brief was brilliant in its simplicity: create guerrilla-style content that would make people think about winter flights while they're still in flip-flops and shorts.
Southend United Third Kit Launch
Kit Launch & Brand Collaboration
When Southend United needed their third kit reveal to match the success of their previous launches, they knew it had to be something special. Enter Cliffs Pavilion, one of Southend's most iconic venues - and Alexis Los, the piano-playing sensation who's been making waves across social media. This wasn't just about showcasing new kit; it was about creating a moment that would stick in people's minds long after they'd scrolled past.
AutoHeritage Content Campaign
Social Media Content
AutoHeritage, a personal YouTube channel and passion project, needed a creative partner to help it celebrate classic cars and the incredible stories behind them. The challenge was to bring the raw mechanical brilliance of pre-war cars to life, showcasing their pure engineering and rich history. With a deep passion for restoring and transforming these classics, AutoHeritage had a clear vision: to create content that would resonate with fellow enthusiasts and position these machines as pieces of history brought back to life. Function Media was brought on to deliver a content strategy that would do justice to these iconic vehicles.
CBK Gym 30 Seconds of Fame
Cinematic Gym Documentary & Promotional Content
This one's special for us because it was essentially Function Media's first proper launch video - our way of getting the word out about what we're actually about. Working with Josh at CBK was incredible, and what made it perfect was how their philosophy mirrors exactly what we do. Everyone sees the polished final video, but they miss the 3000 hours of planning, shooting, and editing that goes into making it look effortless. Josh understood that completely, and together we created something that represents both CBK's excellence and Function Media's approach to storytelling.
Southend United Away Kit Launch
Community Focused Kit Launch Campaign
Sometimes the best briefs are the mental ones, and this away kit launch was exactly that. While the home kit was all legends and nostalgia, this was pure community storytelling with a comedy twist that had us filming everything from kids in back gardens to getting someone who can't swim onto a boat called 'The Shrimper'. The challenge was simple - capture what it actually means to be a Southend fan in 24 hours, balancing proper heartwarming moments with laugh-out-loud comedy. Organised chaos at its absolute finest.
She Who Dares Exhibition Launch
Gallery Event Documentation & Promotional Content
When Yield Gallery on Eastcastle Street needed to document their "She Who Dares" exhibition launch, we knew this was about capturing more than just an opening night. This was the debut of two seriously talented emerging artists - Fern with her bold commentary on modern femininity, and Danielle Tomlinson having her very first exhibition with those stunning wildlife portraits. Our job was to create content that would sustain interest throughout the entire two-month run, not just capture one evening and call it done.
Southend United Home Kit Launch
Multi-Phase Kit Launch Campaign
Sometimes a project comes along that's so ambitious it borders on mental, and that's exactly what happened with Southend's home kit launch. The brief was simple enough - create something special for the kit reveal. What we delivered was an F1-style cinematic experience featuring legends from every era of the club's history, spanning six decades and pulling heartstrings across the entire fanbase. With just two and a half weeks to pull off what should have taken months, this became the kind of project that proves what's possible when proper planning meets pure determination.
