Marketing Campaign & Social Content
Southend Airport Winter Campaign
London Southend Airport
When Southend Airport wanted to boost winter flight bookings during the peak summer season, they needed something that would cut through the noise completely. Enter Enzo the Elf - their cheeky mascot who's apparently defrosted early and decided to cause absolute chaos across Essex. The brief was brilliant in its simplicity: create guerrilla-style content that would make people think about winter flights while they're still in flip-flops and shorts.
About The Project
Southend Airport Winter Campaign
The campaign needed to feel spontaneous and fun while hitting every major Essex location people actually care about. From Adventure Island to Colchester Castle, we followed Enzo on his summer rampage, creating content that would make the airport's winter destinations feel irresistible when the cold weather actually hits.
This was guerrilla marketing at its finest, we basically unleashed Enzo across Essex and documented the madness. The main storyline video introduced the concept perfectly, showing this slightly unhinged elf causing havoc in places where you'd never expect to see Christmas content in July.
The real genius was in the eight individual challenge videos. Each one tied directly to a specific winter flight destination, with Enzo completing tasks that somehow connected back to where you could be jetting off to instead of freezing in Essex. Bowling for one destination, castle jumping for another, ice cream challenges that reminded you of warmer places you could escape to.
Shooting across multiple Essex locations meant we had to be incredibly efficient with our setup times. Adventure Island, Chelmsford high street, Colchester - each location brought different challenges but the consistent character of Enzo kept everything feeling like one cohesive campaign rather than random disconnected videos.
The timing was everything here. Creating Christmas content in peak summer feels wrong until you realise that's exactly why it works so well. People scroll past expecting normal summer content and suddenly there's this mental elf reminding them that winter's coming and they could be somewhere much warmer instead.
The
Take Homes
This campaign perfectly shows how Function Media turns simple briefs into proper cultural moments. Southend Airport didn't just want promotional videos - they wanted content that would genuinely entertain people while planting that seed about winter travel. The fact that we managed to make guerrilla marketing feel natural across Essex while keeping every piece of content tied to actual flight bookings proves we understand how modern marketing actually works. When your brand needs that perfect balance of entertainment and conversion, this is exactly the kind of creative problem-solving that makes campaigns people actually want to watch.
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Southend Airport Winter Campaign
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When Southend Airport wanted to boost winter flight bookings during the peak summer season, they needed something that would cut through the noise completely. Enter Enzo the Elf - their cheeky mascot who's apparently defrosted early and decided to cause absolute chaos across Essex. The brief was brilliant in its simplicity: create guerrilla-style content that would make people think about winter flights while they're still in flip-flops and shorts.
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