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Kit Launch & Brand Collaboration

Southend United Third Kit Launch

Southend United Football Club

When Southend United needed their third kit reveal to match the success of their previous launches, they knew it had to be something special. Enter Cliffs Pavilion, one of Southend's most iconic venues - and Alexis Los, the piano-playing sensation who's been making waves across social media. This wasn't just about showcasing new kit; it was about creating a moment that would stick in people's minds long after they'd scrolled past.

About The Project

Southend United Third Kit Launch

Having Cliffs Pavilion to ourselves was mental - this venue usually costs serious money just to step inside. The grand piano alone is worth more than most people's cars, and we had to record it outside studio conditions while making it sound absolutely perfect for social media.


The real challenge was balancing the intimate pavilion atmosphere with the bright Roots Hall footage of Gus Scott-Morris, James Morton and Charlie Kendall. Heavy colour grading kept everything looking cohesive - sometimes you've got to fight against natural lighting to get the mood spot on.


Sound design was crucial throughout. We nearly added crowd noise but kept it stripped back instead. The post-production on that piano recording was almost at mastering level - proper reverb work to match the venue's acoustics while ensuring it translated perfectly across all platforms.

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The 
Take Homes

This project proves we can blend iconic locations, social media talent and professional sports content into something that actually gets people talking. When your brand needs that perfect mix of authenticity and production value, this is exactly the kind of creative thinking that turns simple reveals into moments people remember.

View Our Other Projects

YoungMinds Charity Campaign

Charity Awareness Campaign

Mental health in young people isn't something you tackle with half measures, and when YoungMinds needed to raise serious awareness for their 80K challenge, we knew this had to be our best work. Partnering with Alexis Los meant we could reach audiences who might never normally engage with charity content, but the real challenge was creating something that would make people genuinely care about the cause rather than just scroll past.

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Southend Airport Winter Campaign

Marketing Campaign & Social Content

When Southend Airport wanted to boost winter flight bookings during the peak summer season, they needed something that would cut through the noise completely. Enter Enzo the Elf - their cheeky mascot who's apparently defrosted early and decided to cause absolute chaos across Essex. The brief was brilliant in its simplicity: create guerrilla-style content that would make people think about winter flights while they're still in flip-flops and shorts.

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Southend United Third Kit Launch

Kit Launch & Brand Collaboration

When Southend United needed their third kit reveal to match the success of their previous launches, they knew it had to be something special. Enter Cliffs Pavilion, one of Southend's most iconic venues - and Alexis Los, the piano-playing sensation who's been making waves across social media. This wasn't just about showcasing new kit; it was about creating a moment that would stick in people's minds long after they'd scrolled past.

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AutoHeritage Content Campaign

Social Media Content

AutoHeritage, a personal YouTube channel and passion project, needed a creative partner to help it celebrate classic cars and the incredible stories behind them. The challenge was to bring the raw mechanical brilliance of pre-war cars to life, showcasing their pure engineering and rich history. With a deep passion for restoring and transforming these classics, AutoHeritage had a clear vision: to create content that would resonate with fellow enthusiasts and position these machines as pieces of history brought back to life. Function Media was brought on to deliver a content strategy that would do justice to these iconic vehicles.

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CBK Gym 30 Seconds of Fame

Cinematic Gym Documentary & Promotional Content

This one's special for us because it was essentially Function Media's first proper launch video - our way of getting the word out about what we're actually about. Working with Josh at CBK was incredible, and what made it perfect was how their philosophy mirrors exactly what we do. Everyone sees the polished final video, but they miss the 3000 hours of planning, shooting, and editing that goes into making it look effortless. Josh understood that completely, and together we created something that represents both CBK's excellence and Function Media's approach to storytelling.

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Southend United Away Kit Launch

Community Focused Kit Launch Campaign

Sometimes the best briefs are the mental ones, and this away kit launch was exactly that. While the home kit was all legends and nostalgia, this was pure community storytelling with a comedy twist that had us filming everything from kids in back gardens to getting someone who can't swim onto a boat called 'The Shrimper'. The challenge was simple - capture what it actually means to be a Southend fan in 24 hours, balancing proper heartwarming moments with laugh-out-loud comedy. Organised chaos at its absolute finest.

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She Who Dares Exhibition Launch

Gallery Event Documentation & Promotional Content

When Yield Gallery on Eastcastle Street needed to document their "She Who Dares" exhibition launch, we knew this was about capturing more than just an opening night. This was the debut of two seriously talented emerging artists - Fern with her bold commentary on modern femininity, and Danielle Tomlinson having her very first exhibition with those stunning wildlife portraits. Our job was to create content that would sustain interest throughout the entire two-month run, not just capture one evening and call it done.

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Southend United Home Kit Launch

Multi-Phase Kit Launch Campaign

Sometimes a project comes along that's so ambitious it borders on mental, and that's exactly what happened with Southend's home kit launch. The brief was simple enough - create something special for the kit reveal. What we delivered was an F1-style cinematic experience featuring legends from every era of the club's history, spanning six decades and pulling heartstrings across the entire fanbase. With just two and a half weeks to pull off what should have taken months, this became the kind of project that proves what's possible when proper planning meets pure determination.

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