

Community Focused Kit Launch Campaign
Southend United Away Kit Launch
Southend United Football Club
Sometimes the best briefs are the mental ones, and this away kit launch was exactly that. While the home kit was all legends and nostalgia, this was pure community storytelling with a comedy twist that had us filming everything from kids in back gardens to getting someone who can't swim onto a boat called 'The Shrimper'. The challenge was simple - capture what it actually means to be a Southend fan in 24 hours, balancing proper heartwarming moments with laugh-out-loud comedy. Organised chaos at its absolute finest.
About The Project
Southend United Away Kit Launch
One day to pull off something that should have taken a week, but that's exactly the kind of madness that produces the best work. We knew we wanted to blend genuine community stories with comedy sketches, so we got Martin and Gentlemen involved for some proper entertainment value.
The travel agent sketch still makes me laugh - asking about trips to Paris and Milan, then getting told Southend's off the table because they got relegated. Quality comedy that actually means something to the fans. These weren't just throwaway gags, they were moments that captured the reality of supporting a club through thick and thin.
From filming heartwarming stories with local kids to coordinating boat scenes with someone who definitely shouldn't have been near water, every location brought its own challenges. The beauty was in how quickly everything came together when everyone understood the vision - community pride with a sense of humour about the journey.
The multi-platform approach meant we could give each channel exactly what worked best, from the full cinematic experience on YouTube to quick-fire comedy moments perfect for TikTok. Everything was shot and delivered within 24 hours, which still feels impossible looking back.



The
Take Homes
This project shows exactly why Function Media thrives on the impossible briefs. When you've got one day to create something that balances emotion with entertainment, community pride with comedy gold, you need a team that actually gets it. The fact that we delivered a complete campaign package in 24 hours while keeping the quality at broadcast level proves that the right creative approach can turn any timeline into an opportunity rather than a limitation.
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Southend United Away Kit Launch
Community Focused Kit Launch Campaign
Sometimes the best briefs are the mental ones, and this away kit launch was exactly that. While the home kit was all legends and nostalgia, this was pure community storytelling with a comedy twist that had us filming everything from kids in back gardens to getting someone who can't swim onto a boat called 'The Shrimper'. The challenge was simple - capture what it actually means to be a Southend fan in 24 hours, balancing proper heartwarming moments with laugh-out-loud comedy. Organised chaos at its absolute finest.

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