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Community Focused Kit Launch Campaign

Southend United Away Kit Launch

Southend United Football Club

Sometimes the best briefs are the mental ones, and this away kit launch was exactly that. While the home kit was all legends and nostalgia, this was pure community storytelling with a comedy twist that had us filming everything from kids in back gardens to getting someone who can't swim onto a boat called 'The Shrimper'. The challenge was simple - capture what it actually means to be a Southend fan in 24 hours, balancing proper heartwarming moments with laugh-out-loud comedy. Organised chaos at its absolute finest.

About The Project

Southend United Away Kit Launch

One day to pull off something that should have taken a week, but that's exactly the kind of madness that produces the best work. We knew we wanted to blend genuine community stories with comedy sketches, so we got Martin and Gentlemen involved for some proper entertainment value.


The travel agent sketch still makes me laugh - asking about trips to Paris and Milan, then getting told Southend's off the table because they got relegated. Quality comedy that actually means something to the fans. These weren't just throwaway gags, they were moments that captured the reality of supporting a club through thick and thin.

From filming heartwarming stories with local kids to coordinating boat scenes with someone who definitely shouldn't have been near water, every location brought its own challenges. The beauty was in how quickly everything came together when everyone understood the vision - community pride with a sense of humour about the journey.


The multi-platform approach meant we could give each channel exactly what worked best, from the full cinematic experience on YouTube to quick-fire comedy moments perfect for TikTok. Everything was shot and delivered within 24 hours, which still feels impossible looking back.

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The 
Take Homes

This project shows exactly why Function Media thrives on the impossible briefs. When you've got one day to create something that balances emotion with entertainment, community pride with comedy gold, you need a team that actually gets it. The fact that we delivered a complete campaign package in 24 hours while keeping the quality at broadcast level proves that the right creative approach can turn any timeline into an opportunity rather than a limitation.

View Our Other Projects

YoungMinds Charity Campaign

Charity Awareness Campaign

Mental health in young people isn't something you tackle with half measures, and when YoungMinds needed to raise serious awareness for their 80K challenge, we knew this had to be our best work. Partnering with Alexis Los meant we could reach audiences who might never normally engage with charity content, but the real challenge was creating something that would make people genuinely care about the cause rather than just scroll past.

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Southend Airport Winter Campaign

Marketing Campaign & Social Content

When Southend Airport wanted to boost winter flight bookings during the peak summer season, they needed something that would cut through the noise completely. Enter Enzo the Elf - their cheeky mascot who's apparently defrosted early and decided to cause absolute chaos across Essex. The brief was brilliant in its simplicity: create guerrilla-style content that would make people think about winter flights while they're still in flip-flops and shorts.

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Southend United Third Kit Launch

Kit Launch & Brand Collaboration

When Southend United needed their third kit reveal to match the success of their previous launches, they knew it had to be something special. Enter Cliffs Pavilion, one of Southend's most iconic venues - and Alexis Los, the piano-playing sensation who's been making waves across social media. This wasn't just about showcasing new kit; it was about creating a moment that would stick in people's minds long after they'd scrolled past.

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AutoHeritage Content Campaign

Social Media Content

AutoHeritage, a personal YouTube channel and passion project, needed a creative partner to help it celebrate classic cars and the incredible stories behind them. The challenge was to bring the raw mechanical brilliance of pre-war cars to life, showcasing their pure engineering and rich history. With a deep passion for restoring and transforming these classics, AutoHeritage had a clear vision: to create content that would resonate with fellow enthusiasts and position these machines as pieces of history brought back to life. Function Media was brought on to deliver a content strategy that would do justice to these iconic vehicles.

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CBK Gym 30 Seconds of Fame

Cinematic Gym Documentary & Promotional Content

This one's special for us because it was essentially Function Media's first proper launch video - our way of getting the word out about what we're actually about. Working with Josh at CBK was incredible, and what made it perfect was how their philosophy mirrors exactly what we do. Everyone sees the polished final video, but they miss the 3000 hours of planning, shooting, and editing that goes into making it look effortless. Josh understood that completely, and together we created something that represents both CBK's excellence and Function Media's approach to storytelling.

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Southend United Away Kit Launch

Community Focused Kit Launch Campaign

Sometimes the best briefs are the mental ones, and this away kit launch was exactly that. While the home kit was all legends and nostalgia, this was pure community storytelling with a comedy twist that had us filming everything from kids in back gardens to getting someone who can't swim onto a boat called 'The Shrimper'. The challenge was simple - capture what it actually means to be a Southend fan in 24 hours, balancing proper heartwarming moments with laugh-out-loud comedy. Organised chaos at its absolute finest.

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She Who Dares Exhibition Launch

Gallery Event Documentation & Promotional Content

When Yield Gallery on Eastcastle Street needed to document their "She Who Dares" exhibition launch, we knew this was about capturing more than just an opening night. This was the debut of two seriously talented emerging artists - Fern with her bold commentary on modern femininity, and Danielle Tomlinson having her very first exhibition with those stunning wildlife portraits. Our job was to create content that would sustain interest throughout the entire two-month run, not just capture one evening and call it done.

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Southend United Home Kit Launch

Multi-Phase Kit Launch Campaign

Sometimes a project comes along that's so ambitious it borders on mental, and that's exactly what happened with Southend's home kit launch. The brief was simple enough - create something special for the kit reveal. What we delivered was an F1-style cinematic experience featuring legends from every era of the club's history, spanning six decades and pulling heartstrings across the entire fanbase. With just two and a half weeks to pull off what should have taken months, this became the kind of project that proves what's possible when proper planning meets pure determination.

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