Multi-Phase Kit Launch Campaign
Southend United Home Kit Launch
Southend United Football Club
Sometimes a project comes along that's so ambitious it borders on mental, and that's exactly what happened with Southend's home kit launch. The brief was simple enough - create something special for the kit reveal. What we delivered was an F1-style cinematic experience featuring legends from every era of the club's history, spanning six decades and pulling heartstrings across the entire fanbase. With just two and a half weeks to pull off what should have taken months, this became the kind of project that proves what's possible when proper planning meets pure determination.
About The Project
Southend United Home Kit Launch
Six independent shoots across four cities, each one capturing a different era of Southend United history. The logistics alone were enough to give anyone nightmares, but the payoff was worth every headache. We're talking about getting legends from the 1960s through to current day players all looking like they're sharing the same space, thanks to some seriously clever green screen work.
The F1-style approach wasn't just about looking cool - it was about treating these club legends with the respect they deserve. Every interview, every shot was crafted to feel cinematic rather than just standard talking heads. The VFX work brought everything together, creating that seamless experience where past and present collide in the best possible way.
What really made this special was the three-phase rollout. Week one was all about building that anticipation with teaser content and behind-the-scenes glimpses. The main launch hit like a proper bomb, with platform-specific edits ensuring it worked perfectly whether someone was watching on YouTube or scrolling through TikTok. Then came the individual interviews with every legend, giving fans those deeper conversations they'd been craving.
The
Take Homes
One million views across all platforms and a local fanbase that went absolutely mental - that's what happens when you treat every project like it matters as much as the Champions League final. This campaign proves that Function Media doesn't just create content, we create moments that stick with people. Whether you're launching a kit or launching your entire brand, this is the level of ambition and execution that separates good content from stuff people will still be talking about years later. When you need something that'll have your audience getting properly emotional, this is exactly how it's done.
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Southend United Home Kit Launch
Multi-Phase Kit Launch Campaign
Sometimes a project comes along that's so ambitious it borders on mental, and that's exactly what happened with Southend's home kit launch. The brief was simple enough - create something special for the kit reveal. What we delivered was an F1-style cinematic experience featuring legends from every era of the club's history, spanning six decades and pulling heartstrings across the entire fanbase. With just two and a half weeks to pull off what should have taken months, this became the kind of project that proves what's possible when proper planning meets pure determination.
